Motorola and the Life Ball – a Magical Production
Life Ball Mobile 2007 Motorola MOTOKRZR designed by Heatherette limited Edition
Motorola and the Life Ball
… an exclusive cooperation which was sparked off in 2006 for the first time. This year the foremost international Fortune-100-communication company Motorola is back and is responsible for the Life Ball Mobile 2007 – MOTOKRZR designed by Heatherette – along with the New Yorker cult designers Richie Rich and Traver Rains
This year’s Life Ball mobile MOTOKRZR, designed by Heatherette, underlines the special symbiosis of the modern lifestyle, trend-setting design and honest awareness in support of the organisation Life Aids: The incomparable mix of good spirits and punk glamour of both hip designers is expressed uniquely by the bright neon coloured appearance of the new MOTOKRZR.
Heatherette created a cheerful and fashionable unicum out of the radically slender MOTOKRZR with its hardened glass surface, which reflects the individual style of the user vividly. Available at 399,- Euros under www.a1.net/onlineshop and in Austria in all A1 Shops. All net profits go to the Life Ball.
Daniela Wimmer, Country Manager Mobile Devices Motorola Austria:
„The American design duo Heatherette with its unconventional and positive attitude is perfectly suited to the Motorola Iconic Brand. Heatherette raised the awareness for the Life Ball very successfully, which Motorola 2007 wants to show with its dedication to the cause.“
Why Life Ball ?
People who would like to belong to the global trendsetters use a Motorola mobile. No other company has managed to combine the most modern technology and groundbreaking design so perfectly with one another. Motorola makes unlimited mobility with Seamless-Mobility Products and solutions across the areas of broadband, embedded systems and wireless networks. With Motorola solutions people are available day and night and can access information from home, in the car, in the office and once again in 2007 at the Life Ball on the 26th May 2007 in Vienna.
„Motorola is involved in charities worldwide. The bond made with the Life Ball in 2006 is of enormous significance. We, as a team, would also like to make a contribution towards the struggle against AIDS “, Daniela Wimmer about their dedication.
Cinderella – Motorella – a Magical Brand Production
With its magical appearance at the Life Ball 2007 Motorola subtly epitomises a provocative youthful spirit with unpredictable fascination and at the same time fosters a smart and sophisticated communication performance. Cinderella combines wishful thinking with the courage for implementation, the urge for change and inspiration and epitomises the primordial ambitions of the Life Ball. Motorola stands for an individual, modern lifestyle, provoking and trend-setting design and originality. As an urban and modern Cinderella of the 21st century „Motorella“ represents the brand Motorola at the Life Ball 2007 and delights visitors with its appearance and rewards them with an extraordinary competition: Doves made from origami paper will be distributed amongst selected exclusively styled guests, which will lead to a special competition in the Motorola Hall in the Rathaus, where after midnight three people will be the lucky winners of a limited edition of the Life Ball Mobile 2007 MOTOKRZR designed by Heatherette.
(Implementation: Advertising Agency SIGN / Salzburg www.signgroup.at)
Press contact in Austria:
AstlPR - Birgit E. Astl
Mobile: +43 676 401 0767
FOTOCREDITS: motorola / Michael Grinner / moccabeans www.moccabeans.com
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